Kole Demaj, a graduate of the University of Prishtina with a degree in Chemistry, emigrated to Germany after the start of the war in Kosovo. He spent over 20 years working in various positions within the cleaning industry, including product development and leading teams. After the war ended, Kole returned to Kosovo and founded his own cleaning company, driven by his concerns over the negative effects of traditional cleaning products on the environment and people’s health.

With his background in chemistry, Kole embarked on a journey to create a safer alternative to harsh chemical cleaning products. He spent two years tirelessly experimenting with various ingredients and combinations in collaboration with his old professor, Arif Gashi, seeking to develop a natural cleaning product that would be just as effective as the traditional ones. After thousands of trials, Kole finally discovered a breakthrough formula that was both natural and effective.